The Elmo Hack Shows Why No Brand Is Safe On Social Media
Forbes: On Sunday, thousands of fans saw something they never expected: Elmo, the happy red monster from Sesame Street, posting hate speech on X (formerly Twitter). Antisemitic and racist messages, plus a political attack, suddenly appeared on an account best known for family-friendly jokes and positivity. Sesame Workshop, the group behind Elmo, moved quickly to delete the posts and call them “disgusting.” But for many, the damage was already done.
This wasn’t just another celebrity account hack. This was Elmo. This was the digital hijacking of a character almost everyone trusts. The Elmo hack is a sharp reminder that no one is off-limits in the age of cyber threats, and that even a few minutes of access can have lasting consequences.